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Tourism Minister launches Strategy for Integrated Tourism Development of the Buddhist Circuit in Uttar Pradesh and Bihar
Mr. Shripad Yesso Naik, Union Minister of State (Independent Charge) for Culture & Tourism, Govt of India launched the Strategy for Integrated Tourism Development of the Buddhist Circuit in Uttar Pradesh and Bihar âInvesting in the Buddhist Circuitâ in New Delhi. Speaking on the occasion the minister said this iconic route includes places where the Buddha actually spent time and these sites - all of which are over 2000 years old- are among the most significant and revered by the Buddhists. The Buddhist Circuit is an important pilgrimage destination for the 450 million practicing Buddhists as well as travelers interested in history, culture or religion.
Mr. Naik said, as the Governments have defined resources, the strategy being launched today will enable to mobilise additional resources for development of the Buddhist Circuit from the private sector in a sustainable manner. The strategy aims at infrastructure development, skill development, increased market access, involvement of communities and enhancing the visitorsâ experience.
While monks and devotees visiting sites along the Buddhist Circuit are doing so for pilgrimage, the experience for most visitors still leaves much to desire, the minister said. Shri Naik said that his ministry will be organising the 4th International Buddhist Conclave in Bodhgaya and Sarnath from 26th to 28th September, 2014 in association with the State Governments of Uttar Pradesh and Bihar to promote Buddhist heritage. Through this event, the Ministry of Tourism will try to devise new business strategies for marketing Indian Buddhism Heritage.
For the promotion of Buddhist heritage and sites of the country, the Ministry of Tourism regularly carries out promotions in the domestic and overseas Buddhist source markets. The Ministry also organises road shows, invites tour operators and media on familiarization trips to the Buddhist sites, holds exhibitions and produces literature on Buddhist heritage. The Ministry also organises International Buddhist Conclaves at an interval of every two years for which international tour operators, opinion makers and media personalities as well as Indian stakeholders are invited with the aim to encourage inbound tourism to the Buddhist sites in the country.
Investing in the Buddhist Circuit,â the strategy for development of Buddhist Heritage in Uttar Pradesh & Bihar is the result of combined initiative of the Ministry of Tourism, Government of India; the State Governments of Bihar and Uttar Pradesh, the private sector; Buddhist monasteries and sects, and the International Finance Corporation (IFC) an arm of the World Bank.
The Buddhist Circuit is a route that follows in the Footsteps of Buddha from Lumbini in Nepal where he was born, through Bihar where he attained enlightenment to Sarnath and Kushinagar in Uttar Pradesh where he gave his first teachings and died.
Mr. Parvez Dewan IAS, Secretary, Ministry of Tourism said, the strategy provides an integrated framework to fast-track tourism growth on the circuit by focusing on critical challenges and opportunities along the destination value chain which will serve as a guiding framework for investment in tourism development on the circuit over the next five to ten years.
Biharâs Tourism Minister Dr. Javed Iqbal Ansari, UP Tourism Minister Mr. Om Praksh Singh were also present during the launch....
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The 2013 UNWTO and WTM MinistersÂ´ Summit at the World Travel Market (WTM) will put a spotlight on the essential connection between air transport and tourism, debating the challenges and opportunities of promoting higher policy coordination between aviation and tourism.
Air transport, being an important factor in outbound or inbound tourism, plays a vital role in foreign tourist arrival in India. Therefore, the discussions on the matter must be considered as important for the tourism industry in the country. New alliances with tourism boards and airlines all around the world is needed to boost the business. The International Air Transport Association (IATA) called on all partners and stakeholders involved in passenger travel to work together to deliver greater value to passengers. This is a remarkable decision that will encourage travellers all around the world to visit foreign countries.
Air travel is one of the major part, travellers worried about in their journey. Addressing their issues is the most important thing for the sector to grow their business. According to IATA Director General and CEO, Mr. Tony Tyler, Aviation makes possible $2.2 trillion worth of economic activity and supports about 57 million jobs around the globe. Every day more than 8 million passengers take advantage of the safety, speed and convenience of air travel. Therefore, any new strategy implemented will work as a catalyst that makes big changes.
The alliances by airlines also play a major part in air transport. The recent joining of Qatar Airways in âOneworldâ shows a positive approach by major airlines that hold major part of the market share. These alliances give the consumer better offers, which encourage them to travel frequently. The initiatives by WTM and IATA are expected to give new possibilities for air transport and tourism to grow together. Let's hope for a better connected world that encourages people to travel and make the tourism industry to grow to a new level....