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Signs MoU with GoAir to offer discounted fares to visitors
In an innovative new season initiative launched as part of efforts to aggressively market âGodâs Own Countryâ domestically, Kerala Tourism today signed a Memorandum of Understanding (MoU) with leading Indian carrier GoAir to offer exclusive discounted fares to visitors to the state.
The MoU, signed under a new âDestination Promotionâ campaign that looks to capitalise on the increasing propensity for travel in the domestic market, will make travelling to the state easier and cheaper through the tie-up with GoAir.
Mr. P I Sheik Pareeth IAS, Director of Kerala Tourism and Mr. Manoj Dharmani IAS, GoAir Vice-President (Sales and Marketing) signed the MoU at a ceremony held in Thiruvananthapuram.
Mr. A P Anilkumar, Kerala Tourism Minister and Mr. Suman Billa IAS, Kerala Tourism Secretary were present on the occasion. The MoU signing ceremony was also witnessed by senior GoAir executives Mr. Naveen Soni, Head of Corporate Communications, Mr. Gaurav Patwari, Regional General Manager, and Mr. Hemesh Shenoy, General Manager (Marketing).
The offer, applicable only as a bundled package along with a Kerala holiday, will be available on GoAir flights to Kerala from as many as eight cities, including Delhi, Mumbai, Ahmedabad, Lucknow, Jaipur and Nagpur. The airline will offer a fixed allocation of seats under the MoU, which has been signed for two years, with the fares reviewed every 3-4 months.
Special fares under the promotional scheme will be available for bookings made from September 1 through tour operators accredited by Kerala Tourism. The initial scheme will continue until January 2015.
The packages can be booked exclusively from the official Kerala Tourism site http://www.keralatourism.org where a link will take the user to the list of accredited tour operators.
âThe MoU signed today opens a new chapter in domestic tourism. It shows our commitment to support the tour operatorsâ fraternity in Kerala and other industry stakeholders, as well as our efforts to offer the best services to visitors,â said Kerala Tourism Minister Shri Anilkumar after the ceremony.
The timing of the scheme will also ensure that tourists visiting Kerala are protected from the high cost of air travel during the festival season, he added.
He pointed out that the MoU is bringing together, all the important players in the domestic travel and tourism sector, including the state government, airline industry, tour agents, transport operators and hotel and resort agents. He also urged GoAir, which currently has services to Kochi, to consider extending operations to the state capital Thiruvananthapuram and Kozhikode and hoped more carriers will take up the tourism promotion scheme.
Kerala Tourism Secretary Mr Suman Billa said the exclusive discounted fare package to travellers during the peak season has taken domestic tourism to a new level by eliminating the pressures of the market..
âThe new scheme of Kerala Tourism sends out a clear message that there is now unconditional freedom for the traveller to discover new destinations and experiences,â he added.
Kerala Tourism Director Mr Sheik Pareeth said the MoU is expected to help cement Keralaâs reputation as a top tourist destination among both international visitors and the increasingly travel-savvy Indians.
âWe appreciate the support from our partners in the aviation industry and the travel and hospitality sector in helping provide a hassle-free and enjoyable Kerala experience for our guests,â he said.
GoAir Vice-President, Mr. Manoj Dharmani said, âOur aim is to positively participate in the growth of tourism in God's Own Country. We are hoping to bring more tourists, especially from North India to Kerala, which is he described as a âmuch-sought after dream destinationâ.
âAt present, GoAir has daily flights between Kochi and Mumbai; and from Mumbai they get connected to other parts of India. GoAirâs double daily service between Mumbai and Kochi strives to boost tourism and business in the state. Since tourism is growing nationally and internationally, both the Kerala Government and GoAir stand to gain by signing this agreement. Our partnership clearly highlights our commitment to the domestic tourism sector and we are delighted to be associated with Keralaâhe added....
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The 2013 UNWTO and WTM MinistersÂ´ Summit at the World Travel Market (WTM) will put a spotlight on the essential connection between air transport and tourism, debating the challenges and opportunities of promoting higher policy coordination between aviation and tourism.
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