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  •                  Recognised by UNESCO as an Intangible Cultural Heritage of Humanity
    The chiming of bells at different  times  sings  its own melody, the sweet fragrance of the incense sticks, flowers and camphor which will soothen our senses. The symphony of continuous Vedic chants at various marquees add on to the extravaganza in this  Intangible Cultural Heritage of Humanity.
    Kumbh Mela is the most celebrated mystical and spiritual fair that happens in the northern part of India, according to the Hindu rituals and traditions. Kumbh Mela symbolises divinity and knowledge. It is the largest human gathering for a similar cause with millions of pilgrims and tourists  from different parts of the world belonging to different casts, creed, colour and religion gather to experience and account the ritual bathe in the sacred river to wash off ones sins and attain Moksha. This year the ArdhKumbh Mela is conducted in Prayagraj (Allahabad) from 15th of January 2019 to 4th of March 2019. 
    The fairs are held amidst the chanting of Vedic hymns and mantras which free the mind from the worldly sufferings and miseries.
    | | Kalashasyamukhevishnuhkantherudrahsamaashritah | |
    | | Muletvasyasthitobrahmaamadhyemaatahganaahsthitaah | |
    | |  kukshautusaagaraasarvesaptadvipaavasundharaa | |
    | | Hrigvedoyajurvedosaamavedohayatharvanah | |
    Angaishcasahitaahsarvekalashantusamaashritaah | |
    Kumbh is referred as the Sangam i.e. act of merging of all the knowledge that exists in the world, there is a constant distribution of knowledge and life imparted by the various ascetics from different sects, speaking different languages and dialects come together for a holy dip in river Ganges and Godavari professing their experiences. The above mentioned Sanskrit sloka talks about the trinity of Gods, Brahma being the creator, Vishnu the sustainer and Shiva the destroyer,  the mother Earth and the Vedas all exist in Kumbh, which translates as Kumbh is where all the knowledge is imparted and grasped. The pilgrims, tourists and the ascetics are all in constant search for answers which shall be attained here.
    According to Hindu Mythology, Gods and Demons churned the ocean in order to obtain the pot of nectar ‘Kumbh’ which was meant for equal distribution but this led to a war between the Gods and the Demons which lasted for 12 human years. It is believed that celestial Bird Garuda flew away with the Kumbh and few drops of the Amrita (nectar)fell in Prayagraj (Allahabad), Haridwar, Nasik and Ujjain. These four places are identified as the present day locations for Kumbh Mela.  Kumbh Mela is recognised by UNESCO as an Intangible Cultural Heritage of Humanity. The Mela takes place in different locations depends on the position and alignment of the planet of Brahspati (Jupiter) and the Sun, pilgrims and devotees come together to commemorate the event. Jupiter is known as the ‘Guru’ or the spiritual master who along with the Sun ‘rational intellect’ guides the moon which symbolises the human mind thus resulting in the immortality of self through knowledge.
    The PurnaKumbh takes place in a gap of twelve years while the ArdhKumbh happens every six years in Prayagraj and Haridwar.  The ArdhKumbh 2019 is being held in Parayagraj since the 2013 MahaKumbh which happened after 144 years.
    Prayagraj or Allahabad is the most celebrated location during the Kumbh Mela because of its confluence of Ganga, Yamuna and Saraswati and being the specific point of holy dip. According to Hindu traditions Prayagraj is also considered as the origin of the universe and the centre of the earth, thus having a proficient significance for the Mela conducted at this place. Mythology says Lord Brahma offered his first prayer here after he finished the creation of the World. The Mela is divine and special because of the ambience that it projects. The Mela is a visual treat to the eyes with the procession carried out by the ascetics from different sects in their gold and silver chariot to that of the Shahi Snan taken by the saints from different order following their order of hierarchy. The loud cry of happiness that they produce makes the hair on your arm bristle, such powerful is the impact. The saffron, the white, the ash smeared bodies of the ascetics and the yogi’s mingles with profusion. The Shivanti Naga Sadhus are the major attraction and these sadhus are of the highest strata and get to take the holy bath first, followed by the other ascetics. The Naga Sadhus remain naked their whole life, their body has adjusted to all the adverse temperatures and it is interesting to watch and learn from them. These Sadhus are seen carrying trident in their hand and ashes smeared all over their body with three legged tilak on their forehead.
    Satsangs are the religious discussions followed by musical performances by the dedicated devotees and pilgrims. The State tourism Department has set up colourful tents and camps for the Sadhus, pilgrims and the tourists. There are special tents for the international visitors who has especially come to watch the largest human bathing ritual and the Indian Fair of higher significance. During the Mela the volunteers provide Langar (community meals) for each and everyone and they all sit together and have the feast. The bond and the harmony that they share with one another is a sight which fills our heart with contempt. The essence of the Kumbh Mela is to bathe at a particular auspicious time at certain spots on special days. 




    Tourism India, India's Travel & Tourism Magazine, Kerala, India.
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  • Petrichor - the pleasant fragrance that comes after the first drop of rain touches the parched mud in our village house’s courtyard during the last phase of scorching summer is always nostalgic. The dark clouds accompanied with cool breeze and ethereal downpour that follows and the sweet petrichor have forever been the highlight of rain in India.

    Monsoon is India's annual miracle and has a unique sentiment of joy, rejuvenation and hope in mind, body and soul, all across the sub continent. Anywhere else in the world, nobody can understand the real sense of perception what the monsoon rain means for India, until they experience it themselves. After two to three months of scorching tropical summer, the Indian monsoon is a time of relief for everyone. It’s a time to rejoice and prosper.

    India’s Monsoon showers that arrive in the middle of the year has been extensively covered and chronicled by many foreign writers. The beauty and majesty of the rainy season has always attracted foreign travellers and traders to our country. Their narration about torrential rain in India encompasses expressions ranging from dismay and terror to delight and desire.

    The modern tourism of India is indebted to one travel journalist, who travelled across the subcontinent to fulfill his father’s dream of visiting Cherrapunji in Meghalaya during the rainy season. Alexander Frater, the British-Australian travel writer wrote his first book on Indian monsoon titled “ Chasing the Monsoon: A modern pilgrimage through India”, published by Penguin books in 1990.This book and the following many features in various international newspapers and television documentaries by BBC, CNN, DW German TV and National Geographic contributed much in launching and boosting  tourism in India in the early 1990s.

    During his early childhood in the mid-twentieth century at Vanuatu in the South West Pacific Islands, Alexander Frater, son of a Scottish doctor had been enamored by the idea of Indian rains through the stories he heard from his father. After primary school, Frater was sent to Scotch College in Melbourne, and later attended the University of Melbourne as an undergraduate in the late 1950s. He married Marlis and in 1962 the couple moved to the UK to pursue a career in journalism. Years later, in London, Frater became the chief travel correspondent of “The Observer” and won numerous prestigious awards for travel writing. Finally in 1987, to fulfill his childhood dreams, he visited India to trace the Indian monsoons from Kerala to Cherrapunji, and produced “Chasing the Monsoon”. He also penned, “Beyond the Blue Horizon”.

    Frater has beautifully narrated his encounter with rain and people while capturing India's emotion filled response to this fantastic natural phenomenon. There are paragraphs that leave you feeling drenched and free. What an amazing journey this book takes through the heart and soul of India!

    Frater decided to set out on a journey to India on the spur of the moment in a hospital in the UK where he was receiving treatment for neck pain. Meeting an enthusiastic Indian couple from Goa at the hospital tickled his fascination with the monsoon buried in his subconscious. That became the first line of the book:

    The first sounds I ever heard were those of falling rain. It was tropical, the kind that seems to possess a metallic weight and mass...

    The prologue that sets the tone of the book depicts a vivid bond with the tropics, a keen interest in the weather inspired by his father, a spirit of adventure, observations about people and an innate bond with the rain. He writes in detail about Kerala, Goa, Mumbai, Delhi, Varanasi, Kolkata, Shillong and Cherrapunji.

    "I spent more than a year to come up with the first line. That is always the most difficult line of the book. I was writing about such a huge, complex subject. But once I had got that line, I finished writing the book within six months," he says in an interview.Frater's writing has an honest ring to it, and makes no effort to overly glamorize or condemn - a common pitfall when it comes to travelogues centred on India.

    "My father had a great interest in the weather science. From my childhood onwards, he always tried to describe and teach me the natural wonder called Monsoon in the Indian subcontinent. He used to exchange letters with a friend from Cherrapunji Meteorological Station. He always dreamed and used to talk about visiting the wettest place on Earth.  I remember we had a landscape picture in our room, the rain set in Cherrapunji with mesmerizing waterfall." The picture was so much a part of Frater’s memory that it could pull him out of his "bouts of homesickness" in Australia.

    The journey in 1987 was not a one-time fascination for Frater. He has made the journey thrice. He has made a documentary on monsoon in India for the BBC in 1991 (World of Discovery - Chasing India's Monsoon) and this film became a real time hit across the globe, and later many National Television channels including DW German TV and Netherlands broadcasting corporation made films on Monsoon in the early 1990s.

     With exceptional sensitivity and wit, Frater uses facts, impressions and anecdotes to vividly describe his own experience of the monsoon while also illustrating the towering influence of nature over the lives of Indians. He narrates, “In Kovalam, you actually see this entity coming. At least 40-50 people make a chain, holding hands and welcoming the monsoon! It is sent to nourish India. The sheer joy of watching the advancing monsoon! It is an event."

     "This is the only season that has moods. It can have wonderfully sublime moods. Sometimes it is grumpy, sometimes it is happy. And it is the same monsoon." Fratersounds absolutely convinced about the excitement the rainy season offers.  Several anecdotes in the book confirm that he takes much pleasure in exploring the myths and stories about music and prayers that compel the rain gods to oblige.

    Moreover, theories about the healing qualities of rain also manage to get his attention: "Seasons in temperate climate are quite boring. Here, it is such a huge phenomenon. As nature recoups with the rains, it is rejuvenation time for humans too. According to Ayurveda, monsoon is the best season for rejuvenation therapies. During the monsoon season, the atmosphere remains dust-free and cool, opening the pores of the body to the maximum, making it most receptive to herbal oils and therapy”.

    He celebrates the quirks of a simply-crazy-about-the-rains country in his writing .The harsh facts of deforestation, landslides, environmental hazards, floods, population pressures and death all stay as well."There is romance in the Monsoon season but there is a reverse side as well — floods, death and deprivation”.

     Frater’s account moves from being a blissful longing for the torrential rains he had heard so much about to the emotion of awe on facing the deluge which he considered to be a “roaring cataract of falling, foaming water.” There were moments when he greeted the first rains, like that in Cochin, and then there were others when he just missed them, like that in Goa.

    “At 1 p.m. the serious cloud build-up started. Two hours fifty minutes later racing cumulus extinguished the sun and left everything washed in an inky violet light. At 4.50, announced by deafening ground-level thunderclaps, the monsoon finally rode into Cochin. The cloud-base blew through the trees like smoke; rain foamed on the hotel’s harbor side lawn and produced a bank of hanging mist opaque as hill fog. In the coffee shop the waiters rushed to the windows, clapping and yelling, their customers forgotten. One, emerging from the kitchen bearing a teapot destined for the conference room, glimpsed the magniloquent spectacle outside, banged the teapot down on my table and ran to join them crying, ‘Ho! Ho! Ho!,” wrote Frater about the arrival of monsoons in Cochin.

    For Frater, the monsoons in India remained the ideal romantic phenomenon that was the key to the country’s charm despite its impoverishment. “As a romantic ideal, turbulent, impoverished India could still weave its spell, and the key to it all - the colours, the moods, the scents, the subtle, mysterious light, the poetry, the heightened expectations, the kind of beauty that made your heart miss a beat - well, that remained the monsoon,” writes Frater. “I made the journey for both of us, to fulfill my father’s dream”.








    Tourism India, India's Travel & Tourism Magazine, Kerala, India.

     

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  • EDITOR'S WORD

Capt. Swadesh Kumar re-elected as President of ATOAI

Capt. Swadesh Kumar, Managing Director of Shikhar Travels India Pvt. Ltd has been once again elected as the President of Adventure Tour Operators Association of India (ATOAI). The Annual General body meeting held at The Park Hotel, New Delhi  on  18th March 2019 at The Park Hotel, New Delhi have been elected the President and other office bearers for the period 2019-2021 unopposed. Mr. Sanjay Basu, Managing Director, far Horizon Tours has elected as Sr. Vice President and ...

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Global trends matter to shape the Travel & Tourism Industry

 Globally our daily work and all other aspects of life across all Industries are on the track of changes. The future of the Travel and Tourism Industry would be shaped by the forces which converge the changes around the world. The Technological political socio-economical and global demographical changes are made a powerful impact on this Industry.  Some areas of the Tourism landscapes are turned in new directions through the expectations among consumers as the reasons for obl ... ?>...

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TECNOLOGY

Google partners with UNWTO on Digital Skills Development

Fostering knowledge, education and growth in tourism, is at the centre of a partnership announced between Google and the World Tourism Organization (UNWTO). Google will support UNWTO members in addressing the new digital trends and transformation challenges faced by tourism and needed by the sector, to fully harness its development potential and contribution to sustainability.Digital skills are crucial for competitiveness in tourism, a sector cha ...
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Destination Promotion

NTAC with Gujarat Tourism to bring 5 million footfalls

The National Tourism Advisory Council (NTAC) and other stakeholders met with Gujarat Tourism officials at Tent City, Statue of Unity, Kevadia in Gujarat  to chalk out a strategy for bringing five million tourists to the Statue.  The Council came to the conclusion that the number of tourists visiting the Statue would touch three million in 2019, taking into consideration the footfall during the last two months.  Further, to reach th ...
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ART

Prince among Musicians and Musician among Princes

India is a land of festivals. Be it music or dance, drama or folk arts, these complement the secular nature of the country and make India unique. Music and dance are integral parts of any Indian celebration.The two forms of Indian classical music,Hindustani (originating from the North) and Carnatic (from the South), are very expressive. Of the two, Carnatic music tends to be significantly more structured. If one thinks of music as a medium f ...
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Festivals

Floral Carnival

A rare show of exotic varieties of flowers, orchids and other plants native to Sikkim, held every summer during the peak flowering season, is a spectacular event which attracts people from all. In March-May, most of Sikkim's horticultural delights are at their best. Gangtok goes to town and shows them off with a huge outdoor flower festival. Experts gather to hold lectures and seminars. The International Flower Festival is one of the most po ...
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Art&Culture

Exquisite Indigenous Designs

The tribal culture and its intrinsic jewel art have a prominent position in the rich heritage of Gujarat. With a history of more than 5,000 years, Gujarat’s tribal jewelry has secured the position of an identity marker, security and symbol of social status.  Ahir, Bharvad, Bhil, Jath, Meghwal, Mutwa, Dangis, Rabari and Rathwa are the major tribes of Gujarat. In ancient Gujarat, the tribals crafted jewelry from fruits, seeds, feathers, ...
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Appointment

HYATT announced Kathy Krenger as Vice President

Hyatt Hotels Corporation assigned Kathy Krenger as vice president of global communications. Krenger will be responsible for Hyatt’s communications strategy and media relations, along with internal and brand communications. Krenger was previously a General Manager at Daniel J. Edelman, one of the largest global communications firms. Krenger brings to Hyatt more than 25 years of expertise across the travel and tourism, food and beverage a ...
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Initiatives

Digital museum, Miyawaki model forest coming up at Kanakakunnu Palace

In good news to tourists, history enthusiasts and nature buffs, Kerala Tourism has launched projects to set up a digital museum and raise a Miyawaki model forest at the Kanakakunnu Palace in the heart of the state capital. While launching both the projects at a function at Kanakakunnu Palace , Mr. Kadakampally Surendran Minister for Co-operation, Tourism and Devaswom, mooted the idea of formulating a Travancore Heritage plan, on the line ...
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FACE TO FACE

TRAVEL WITH SOUL

Tourism has been recognized as the largest growth industry in the world, with multitudes of people travelling everyday across different parts of the world for a variety of reasons. Travel can be liberating, empowering, exciting, joyful and much more. The whole touristic experience is a corporeal one, centred on the senses, organs and emotions. Each traveller goes through different experiences while travelling. Persons with disabilities and s ...
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BRAND STRATEGY

ROLE OF SERVICE MARKS in SERVICE PROVIDERS

By Adv. Bhagyesh K.P.Ideas and knowledge formed the principle part of trade during the twenty first century. The value of a service in travel and tourism sector lies in the quality and accessibility that goes behind its successful implementation. The need to protect the brands and trade names has attained paramount importance due to globalization and rapid industrialization in India.  A service mark helps business concerns to maintain a clea ...
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Destination Promotions

Rhythm of Incredible India Heritage Series

To  promote  the  rich  Indian cultural  heritage  and  to  reinforce  the principle  of ‘Tourism  for  All’ Ministry of Tourism is organizing a music series under the Incredible India Heritage Series in Delhi, Varanasi and Kochi . This music series   organised through SPIC MACAY would be held  over  a period  of  6  weekends. The artists include Hi ...
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NEWS

The President of India hails Kochi Muziris Biennale initiative

Highlighted the Importance of Sustainable  Cultural Building Contemporary art is one of the most significant ways of expressing thoughts, emotions, concerns and ideas that are current and relevant to us in the time we live in  said Mr.Pranab Mukherjee , President of India while inaugurating the Kochi Muziris Biennale Seminar on ‘Importance of Sustainable Cultural Building’ in Kochi, Kerala recently.   The President h ...
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TOURISM DESTINATION

Utharkhand to showcase 13 new destinations

Utharkhand Tourism would develop destinations one each from all districts to relieve the congestion of the states existing tourist hotspots. The Government has identified Thirteen destinations Munsiyari (Pithoragarh district), Kausani ( Bageshwar), Katarmal ( Almora), Mukteshwar ( Nainital), Lohaghat (Champawat), Parag Farm ( Udham Singh Nagar), Chopta ( Rudraprayag), Tehri lake (Tehri), Khirsu (Pauri district), Chinyalisaur (Uttarkash)i, G ...
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DESTINATION EXPERIENCE

LOVE IS EVERYWHERE IN MONACO

Monoco, has a beautiful romantic side to offer as the ultimate romantic experience besides from having unforgettable shopping sessions, casinos, sports, cultural events and larger-than-life parties. The romantic hotels of Monte Carlo provide delicious gastronomy coming straight by the Michelin starred chefs with embracing  personalised leisure activities as if it were a precious gift. The tiny details like a bottle of champagne, a fruit ...
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TRAVEL

Thomas Cook India partners with Corporation Bank for Borderless Prepaid Card

Thomas Cook India partners with Corporation Bank to expand distribution network for its multi-currency Borderless Prepaid Card Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, announced an agreement with  Corporation Bank, one of India’s largest public sector bank,  to distribute its unique multi currency Borderless Prepaid Card via the Bank’s foreign exchange branc ...
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TRAVEL ONLINE

Wego.com partners with lotame

Marketers Take Flight with New Travel Audience Targeting Solution  from Wego.comTravel search site taps Lotame DMP to power data-driven marketing strategy Wego, the leading travel metasearch site in the Asia Pacific and Middle East, announced an additional refinement to their ad targeting solution for marketers, powered by a partnership with Lotame, the leading Data Management Platform (DMP) in the Asia Pacific. Using Lotame’s DMP, ...
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TOURISM FINANCE

4 projects under Tribal Circuit

As a part of developing tourism infrastructure in the country in a planned and prioritized manner on the principles of high tourist value, competitiveness, sustainability, enriching tourist experience and creation of livelihood opportunities at local level Ministry of Tourism were identified fifteen thematic circuits under Swadesh Darshan Scheme. 4 projects has sanctioned under tribal circuit which is one of the thematic circuit. The projects are ...
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ENTERTAINMENT

Magic Museum traces history of magical arts around the globe

Magic Planet to host first-of-its-kind exhibit A caveman points his finger at the sky as a bolt of lightning streaks down while his ‘sorcery’, aided by a good knowledge of weather patterns, awes the people gathered around - it is a diorama representing one of the earliest known instances of misdirection and illusion that has developed over the ages into the fine art of magic. At Magic Planet, the world’s first magic-themed edutain ...
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TOURISM STATISTICS

Kerala Records Significant Rise of 10.94% in Tourist Arrivals

 The year 2017 recorded the highest number of tourism arrivals in the past nine-year period, with a 10.94 % rise compared with the figures of last year. An increase of 15.54 lakh new tourists- domestic and foreign travelers combined - was recorded this year, with footfalls going up to 1,57,65,390 in 2017, as against 1,42,10,954 in 2016.The year 2017 also recorded the highest number of domestic tourist arrivals in the past nine-year period, w ...
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TRAVEL EVENTS

Kerala Tourism holds trade meets in USA; draws sound response

 In an aggressive bid to cement its position as a top international destination, Kerala Tourism held a string of trade meets in major cities of USA, showcasing its signature assets before leading stakeholders of travel and tourism industry that drew an enthusiastic response in American markets. New Jersey, Chicago, Houston and Los Angeles were the four American cities where Kerala Tourism held trade meets during February. “USA ...
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AWARDS

India Bags The International ‘Golden City Gate Tourism Awards 2019’ In ‘TV Cinema Spot’ Category at ITB, Berlin 

The Ministry of Tourism, Government of India has won the First Prize in the category of TV Cinema Spot at the prestigious international Golden City Gate Tourism Awards 2019. The awards were received by Mr. YogendraTripathi, Secretary,Tourism at the annual award ceremony at ITB Berlin, the world’s leading tourism trade show being held from the 6th to 10th March 2019. Promotional films / television and commercials ...
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Hotels

Bengaluru gets Stylish and Luxurious Conrad

Hilton Worldwide, one of the leading Global hospitality chains, which currently operates 17 hotels with 2,820 rooms in India, added a second hotel to its luxury portfolio with the Conrad Bengaluru recently. Conrad Bengaluru  is owned by the Prestige Group and managed by Hilton, the 285-room hotel in soaring 24 stories, including 21 suites that overlook Ulsoor Lake, was built at a total investment outlay of INR 450 crores. “The im ...
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Appointment

Conrad Bengaluru appoints Mr.Srijan Vadhera as General Manager

Conrad Hotels & Resorts, Hilton's (NYSE: HLT) contemporary luxury brand, announced the appointment of Mr. Srijan Vadhera as General Manager of Conrad Bengaluru. As a driven and passionate hotelier, Srijan comes with nearly two decades of experience with expertise in all departments of hospitality and an avid interest for Sales and Marketing.“We’re delighted to welcome Srijan as the new General Manager of Conrad Bengaluru. His extensive hospitality experience and having worked across ...
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Airline News

SpiceJet chooses Amadeus as its first global distribution partner

A new distribution agreement that gives Amadeus’ global network of travel sellers access to the airline’s range of fares and prices through the Amadeus Travel Platform has been signed between Amadeus and SpiceJet . Offering travelers the opportunity to choose how, where and when to buy travel is fundamental to meeting their needs today. Distribution deals such as this allow travelers to compare value instead of just price in the shop ...
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Destination Review
“Welcome to Uttarakhand - The Land of Gods”, said the board that stretched across the NH 87 as we drove into the northern state of Uttarakhand. Uttarakhand in more ways than one is a land that bewitches with its charm. It is a land that seems to have been handcrafted by divine hands. A land which gives birth to two of India’s most sacred and venerated rivers, the Ganga and the Yamuna.   We were thrilled as we entered the hallowed land of this pristine state which was embel...
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In the US, the National Day of Unplugging takes place in early March (1-2 March 2019) but that should apply around the world and, in New Zealand, any day or week of the year is good. So, turn off your mobile roaming and immerse yourself in perfect silence at one of these spectacular off-the-grid locales. The most comfortable way to be fully immersed in nature, a PurePod is pretty special and pretty much unique to New Zealand at this stage. The “pods” are made entirely from glass, an...
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ANDHRA ARTS AND CRAFTS HOTEL- WORLD’S FIRST HANDICRAFTS HOTEL

 Andhra Arts and Crafts  Hotel  conceptualized and designed by Le Sutra as its third landmark project. aims to preserve and bring forth the local craftsmanship of Andhra Pradesh, the other two being the world’s first Indian Art Hotel and Tribal Art Homes. The Palm Beach Hotel opened the doors to its heritage wing a ‘Microcos...

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Marriott opens its 1st Four Points by Sheraton brand in Kerala

Four Points by Sheraton Kochi Infopark  features 218 well-appointed guestrooms including 23 suites. Marriott International expands its brand presence in Kerala as Four Points by Sheraton Kochi Infopark, a luxury hotel, was officially opened by Mr. Pinarayi Vijayan, Chief Minister of Kerala at Kakkand, Kochi the new IT hub of Kerala’s ...

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